Breakfast cereals

• 392 products were listed for this study

• In 2021, breakfast cereals for children still contain more sugars than breakfast cereals for adults

• Granola cereals have higher levels of saturated fat than other cereals

The results of this follow-up of breakfast cereals show little change in the food supply over the past five years. The most notable change is an increase in the average fat and saturated fat content, which may be attributable to the increased availability of granola-type cereals. Finally, children’s and family cereals still account for one-fifth of the product offering, but now account for almost half of the market share. Children’s and family cereals are higher in sugar and sodium and lower in fibre and protein than cereals for adults.

To cite this report:

Pomerleau S., Perron J., Corriveau A.,  Gagnon P.  et Provencher V. (2022). Suivi du portrait des céréales à déjeuner disponibles au Québec 2016-2021. Observatoire de la qualité de l’offre alimentaire. 62 pages. [En ligne] observatoire.inaf.ulaval.ca