{"id":1818,"date":"2025-03-27T16:28:48","date_gmt":"2025-03-27T20:28:48","guid":{"rendered":"https:\/\/observatoire.inaf.ulaval.ca\/1504\/"},"modified":"2026-07-21T13:57:22","modified_gmt":"2026-07-21T17:57:22","slug":"1504","status":"publish","type":"post","link":"https:\/\/observatoire.inaf.ulaval.ca\/en\/1504\/","title":{"rendered":"Food marketing targeting children: toward more nutritious choices?"},"content":{"rendered":"<div class=\"colonnes__container-6a72fabb9b013 pt-8 lg:pt-16 pb-8 lg:pb-16\">\n  <div class=\"container\">\n    <div class=\"flex flex-col md:flex-row gap-8\">\n                        <div class=\"w-full md:w-1\/1\">\n\n            \n            \n                          <div class=\"user-content text-gray-800\"><div class=\"o-padding -padding-wide-top -padding-medium-bottom || u-background-gray\">\n<div class=\"c-multi-intro\">\n<div class=\"o-container -smallest || u-relative\">\n<div class=\"c-wysiwyg -big || c-multi-intro_content\">\n<p>From the star character of a recent animated film on a yogurt container, to star- and rainbow-shaped cereals, to the claim that a granola bar is \u201cperfect for the lunchbox,\u201d there are a wide variety of marketing strategies designed to capture young children\u2019s interest and steer families toward certain products.<\/p>\n<\/div>\n<div class=\"c-wysiwyg -big || c-multi-intro_content\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"c-popup-preferences is-active\" data-module-popup-preferences=\"m10\">While data from the most recent Canadian Community Health Survey reveal that <a href=\"https:\/\/www.inspq.qc.ca\/sites\/default\/files\/publications\/2514_apports_sources_alimentaires_sucre_sodium_gras_satures.pdf\">children in Quebec consume excessive amounts of sugar, saturated fat, and sodium<\/a>, what is the reality regarding the quality of processed foods designed to appeal to young children? Beyond catchy slogans and attractive packaging, how can we make informed choices for their health? Julie Fortier, a member of the Observatory team, has examined this issue.<\/div>\n<div data-module-popup-preferences=\"m10\"><\/div>\n<div data-module-popup-preferences=\"m10\"><\/div>\n<div data-module-popup-preferences=\"m10\"><\/div>\n<div data-module-popup-preferences=\"m10\">To learn more <strong>(French only)<\/strong>: <a href=\"https:\/\/centdegres.ca\/ressources\/marketing-alimentaire-ciblant-les-enfants-vers-des-choix-plus-nutritifs\">https:\/\/centdegres.ca\/ressources\/marketing-alimentaire-ciblant-les-enfants-vers-des-choix-plus-nutritifs<\/a><\/div>\n<\/div>\n            \n          <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n\n<style>\n  .colonnes__container-6a72fabb9b013 {\n          background: #FFFFFF;\n    }\n<\/style>\n\n\n\n<div class=\"three-cards-custom-6a72fabb9cb81\">\n  <div class=\"container\">\n    <div class=\" pt-12 lg:pt-24   pb-12 lg:pb-24  border-b border-b-gray-300 last-of-type:border-b-0\">\n      <div class=\"mb-10\">\n        <h3 class=\"mb-4 text-gray-800\">Voir aussi<\/h3>\n      <\/div>\n              <div class=\"mt-10 grid grid-cols-1 md:grid-cols-3 gap-x-8 gap-y-16\">\n                      <a href=\"https:\/\/observatoire.inaf.ulaval.ca\/en\/?post_type=post&amp;p=1419\" data-active=\"true\" class=\"content-card\"\n           data-categories=\"News\"\n   \n      >\n            <img decoding=\"async\" class=\"mb-4 rounded-[16px] aspect-4\/3 w-full object-cover\" src=\"https:\/\/observatoire.inaf.ulaval.ca\/app\/uploads\/2024\/08\/M361-2_image.png\" alt=\"\">\n    \n    \n    <h6 class=\"text-gray-800 mb-1\">Back-to-school season and the return of lunchboxes: how to make great sandwiches<\/h6>\n    <p class=\"mb-2\">Back-to-school season means it&#039;s time for lunchboxes! The Observatory is partnering with 100 Degrees to [&#8230;]<\/p>\n    <div class=\"flex flex-row gap-3 items-center flex-wrap\">\n                          <p class=\"uppercase text-interactive-500 border-b-2 border-interactive-500 w-fit\"><\/p>\n          <\/div>\n<\/a>\n                      <a href=\"https:\/\/observatoire.inaf.ulaval.ca\/en\/?post_type=post&amp;p=1421\" data-active=\"true\" class=\"content-card\"\n           data-categories=\"News\"\n   \n      >\n            <img decoding=\"async\" class=\"mb-4 rounded-[16px] aspect-4\/3 w-full object-cover\" src=\"https:\/\/observatoire.inaf.ulaval.ca\/app\/uploads\/2024\/11\/M361_3.png\" alt=\"\">\n    \n    \n    <h6 class=\"text-gray-800 mb-1\">Breakfast cereals and dairy or plant-based beverages: How to choose?<\/h6>\n    <p class=\"mb-2\">For busy mornings and quick snacks, breakfast cereals and dairy or plant-based beverages can be very [&#8230;]<\/p>\n    <div class=\"flex flex-row gap-3 items-center flex-wrap\">\n                          <p class=\"uppercase text-interactive-500 border-b-2 border-interactive-500 w-fit\"><\/p>\n          <\/div>\n<\/a>\n                      <a href=\"https:\/\/observatoire.inaf.ulaval.ca\/en\/?post_type=post&amp;p=1822\" data-active=\"true\" class=\"content-card\"\n           data-categories=\"News\"\n   \n      >\n            <img decoding=\"async\" class=\"mb-4 rounded-[16px] aspect-4\/3 w-full object-cover\" src=\"https:\/\/observatoire.inaf.ulaval.ca\/app\/uploads\/2025\/01\/Capture-decran-2025-01-23-154756.png\" alt=\"\">\n    \n    \n    <h6 class=\"text-gray-800 mb-1\">Snacks: a closer look at granola bars and yogurts<\/h6>\n    <p class=\"mb-2\">You work with young people in schools or childcare settings? You would like to discover tips and tricks to [&#8230;]<\/p>\n    <div class=\"flex flex-row gap-3 items-center flex-wrap\">\n                          <p class=\"uppercase text-interactive-500 border-b-2 border-interactive-500 w-fit\"><\/p>\n          <\/div>\n<\/a>\n                  <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<style>\n  .three-cards-custom-6a72fabb9cb81 {\n    background: #FFFFFF;\n  }\n<\/style>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the star character of a recent animated film on a yogurt container, to star- and rainbow-shaped cereals, to the claim that a granola bar is \u201cperfect for the lunchbox,\u201d there are a wide variety of marketing strategies designed to capture young children\u2019s interest and steer families toward certain products.<\/p>\n","protected":false},"author":2,"featured_media":1506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[185,187,198],"class_list":["post-1818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-barres-granola-en","tag-cereales-a-dejeuner-en","tag-yogourts-et-desserts-laitiers-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Food marketing targeting children: toward more nutritious choices? 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