{"id":1818,"date":"2025-03-27T16:28:48","date_gmt":"2025-03-27T20:28:48","guid":{"rendered":"https:\/\/observatoire.inaf.ulaval.ca\/1504\/"},"modified":"2026-01-22T17:20:00","modified_gmt":"2026-01-22T22:20:00","slug":"1504","status":"publish","type":"post","link":"https:\/\/observatoire.inaf.ulaval.ca\/en\/1504\/","title":{"rendered":"Marketing alimentaire ciblant les enfants: vers des choix plus nutritifs?"},"content":{"rendered":"<div class=\"colonnes__container-6a2d681737809 pt-8 lg:pt-16 pb-8 lg:pb-16\">\n  <div class=\"container\">\n    <div class=\"flex flex-col md:flex-row gap-8\">\n                        <div class=\"w-full md:w-1\/1\">\n\n            \n            \n                          <div class=\"user-content text-gray-800\"><div class=\"o-padding -padding-wide-top -padding-medium-bottom || u-background-gray\">\n<div class=\"c-multi-intro\">\n<div class=\"o-container -smallest || u-relative\">\n<div class=\"c-wysiwyg -big || c-multi-intro_content\">\n<p>Du personnage vedette d\u2019un r\u00e9cent film d\u2019animation sur un emballage de yogourt, aux c\u00e9r\u00e9ales en forme d\u2019\u00e9toiles et d\u2019arcs-en-ciel, en passant par la mention indiquant qu\u2019une barre granola est \u00ab parfaite pour la bo\u00eete \u00e0 lunch \u00bb, il existe un grand nombre de strat\u00e9gies de marketing pour stimuler l\u2019int\u00e9r\u00eat des tout-petits et orienter le choix des familles vers certains produits.<\/p>\n<\/div>\n<div class=\"c-wysiwyg -big || c-multi-intro_content\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"c-popup-preferences is-active\" data-module-popup-preferences=\"m10\">Alors que les donn\u00e9es de la plus r\u00e9cente Enqu\u00eate sur la sant\u00e9 dans les collectivit\u00e9s canadiennes r\u00e9v\u00e8lent que\u00a0<a href=\"https:\/\/www.inspq.qc.ca\/sites\/default\/files\/publications\/2514_apports_sources_alimentaires_sucre_sodium_gras_satures.pdf\" target=\"_blank\" rel=\"noopener\">les enfants qu\u00e9b\u00e9cois consomment de trop grandes quantit\u00e9s de sucres, de gras satur\u00e9s et de sodium<\/a>, qu\u2019en est-il vraiment de la qualit\u00e9 des aliments transform\u00e9s con\u00e7us pour plaire aux plus jeunes ? Au-del\u00e0 des accroches et des emballages attrayants, comment faire des choix \u00e9clair\u00e9s pour leur sant\u00e9 ? Julie Fortier, de l&#8217;\u00e9quipe de l&#8217;Observatoire, s&#8217;est pench\u00e9 sur le sujet.<\/div>\n<div data-module-popup-preferences=\"m10\"><\/div>\n<div data-module-popup-preferences=\"m10\"><\/div>\n<div data-module-popup-preferences=\"m10\">Pour en savoir plus : <a href=\"https:\/\/centdegres.ca\/ressources\/marketing-alimentaire-ciblant-les-enfants-vers-des-choix-plus-nutritifs\">https:\/\/centdegres.ca\/ressources\/marketing-alimentaire-ciblant-les-enfants-vers-des-choix-plus-nutritifs<\/a><\/div>\n<\/div>\n            \n          <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n\n<style>\n  .colonnes__container-6a2d681737809 {\n          background: #FFFFFF;\n    }\n<\/style>\n\n\n\n<div class=\"three-cards-custom-6a2d6817397bb\">\n  <div class=\"container\">\n    <div class=\" pt-12 lg:pt-24   pb-12 lg:pb-24  border-b border-b-gray-300 last-of-type:border-b-0\">\n      <div class=\"mb-10\">\n        <h3 class=\"mb-4 text-gray-800\">Voir aussi<\/h3>\n      <\/div>\n              <div class=\"mt-10 grid grid-cols-1 md:grid-cols-3 gap-x-8 gap-y-16\">\n                      <a href=\"https:\/\/observatoire.inaf.ulaval.ca\/en\/?post_type=post&amp;p=1419\" data-active=\"true\" class=\"content-card\"\n           data-categories=\"News\"\n   \n      >\n            <img decoding=\"async\" class=\"mb-4 rounded-[16px] aspect-4\/3 w-full object-cover\" src=\"https:\/\/observatoire.inaf.ulaval.ca\/app\/uploads\/2024\/08\/M361-2_image.png\" alt=\"\">\n    \n    \n    <h6 class=\"text-gray-800 mb-1\">La rentr\u00e9e et le retour des bo\u00eetes \u00e0 lunch: comment faire de bons sandwichs<\/h6>\n    <p class=\"mb-2\">Qui dit rentr\u00e9e, dit bo\u00eete \u00e0 lunch ! L\u2019Observatoire collabore avec 100 degr\u00e9s pour donner des trucs et [&#8230;]<\/p>\n    <div class=\"flex flex-row gap-3 items-center flex-wrap\">\n                          <p class=\"uppercase text-interactive-500 border-b-2 border-interactive-500 w-fit\"><\/p>\n          <\/div>\n<\/a>\n                      <a href=\"https:\/\/observatoire.inaf.ulaval.ca\/en\/?post_type=post&amp;p=1421\" data-active=\"true\" class=\"content-card\"\n           data-categories=\"News\"\n   \n      >\n            <img decoding=\"async\" class=\"mb-4 rounded-[16px] aspect-4\/3 w-full object-cover\" src=\"https:\/\/observatoire.inaf.ulaval.ca\/app\/uploads\/2024\/11\/M361_3.png\" alt=\"\">\n    \n    \n    <h6 class=\"text-gray-800 mb-1\">C\u00e9r\u00e9ales \u00e0 d\u00e9jeuner et boissons laiti\u00e8res ou v\u00e9g\u00e9tales: comment choisir?<\/h6>\n    <p class=\"mb-2\">Choix des matins press\u00e9s et des collations sur le pouce, les c\u00e9r\u00e9ales \u00e0 d\u00e9jeuner et les boissons [&#8230;]<\/p>\n    <div class=\"flex flex-row gap-3 items-center flex-wrap\">\n                          <p class=\"uppercase text-interactive-500 border-b-2 border-interactive-500 w-fit\"><\/p>\n          <\/div>\n<\/a>\n                      <a href=\"https:\/\/observatoire.inaf.ulaval.ca\/en\/?post_type=post&amp;p=1822\" data-active=\"true\" class=\"content-card\"\n           data-categories=\"News\"\n   \n      >\n            <img decoding=\"async\" class=\"mb-4 rounded-[16px] aspect-4\/3 w-full object-cover\" src=\"https:\/\/observatoire.inaf.ulaval.ca\/app\/uploads\/2025\/01\/Capture-decran-2025-01-23-154756.png\" alt=\"\">\n    \n    \n    <h6 class=\"text-gray-800 mb-1\">Collations : les barres granola et les yogourts sous la loupe<\/h6>\n    <p class=\"mb-2\">Vous travaillez aupr\u00e8s des jeunes dans les \u00e9coles ou les milieux de garde\u00a0? Vous aimeriez d\u00e9couvrir des [&#8230;]<\/p>\n    <div class=\"flex flex-row gap-3 items-center flex-wrap\">\n                          <p class=\"uppercase text-interactive-500 border-b-2 border-interactive-500 w-fit\"><\/p>\n          <\/div>\n<\/a>\n                  <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<style>\n  .three-cards-custom-6a2d6817397bb {\n    background: #FFFFFF;\n  }\n<\/style>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Du personnage vedette d\u2019un r\u00e9cent film d\u2019animation sur un emballage de yogourt, aux c\u00e9r\u00e9ales en forme d\u2019\u00e9toiles et d\u2019arcs-en-ciel, en passant par la mention indiquant qu\u2019une barre granola est \u00ab parfaite pour la bo\u00eete \u00e0 lunch \u00bb, il existe un grand nombre de strat\u00e9gies de marketing pour stimuler l\u2019int\u00e9r\u00eat des tout-petits et orienter le choix des familles vers certains produits.<\/p>\n","protected":false},"author":2,"featured_media":1506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[185,187,198],"class_list":["post-1818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-barres-granola-en","tag-cereales-a-dejeuner-en","tag-yogourts-et-desserts-laitiers-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing alimentaire ciblant les enfants: vers des choix plus nutritifs? 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